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You Must Build your brand…

Build Brand Awareness

Increasing brand metrics, like awareness and purchase intent, is of critical importance to advertisers and marketers, online and offline. Here are some insights around how marketers can increase the efficiency and effectiveness of all their campaigns by adding online media to the mix:

  • Supplementing a campaign with search can make other forms of media, like TV and radio, more effective. (Flora Xmos study)
  • In a recent campaign, search proved 7x more efficient at creating campaign awareness than TV for Ford. (Cross Media Optimization for Ford)
  • Brand recall increased more than 20 percentage points when a display ad campaign was shown across all screens – TV, PC, smartphone and tablet – versus just TV. (Volvo Across Screens Study)

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