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Engage your audience …..Mobile you tube

Engage Your Audience Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement: Consumers who see an ad on a YouTube homepage are 437% more likely to engage in a key brand activity on the same day. (Impact of YouTube Homepages on Brand Engagement) Among movie-goers who viewed a movie ad on YouTube, 57% either forwarded a link to the trailer, told others about it face to face, added a link to the ad to a social network, or performed some combination of these three actions. (The Online Video’s Role in the Movie Decision-Making Process) Channel views jumped 26x, subscribers doubled, and video views hit more than 2 million for adidas when they took a multi-screen approach to their “All-In” campaign. (Google Multi-Platform Case Study Video: adidas)

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