Smart” Demographics. By the end of 2011, more than 50% of the US population will be using smartphones, according to numerous recent reports. Customers between the ages of 25 and 44 comprise 50% of all smartphone users in the market. That’s why, if you’re a business that caters to this age group, the answer is clear: You need a Mobile App.
Apps – The New Web Site. A decade ago, if you didn’t have a web site, your business looked passé. Nowadays, if you don’t have a Mobile App, you’re not keeping up.
Features, Features, Features. Mobile Apps are all about winning repeat business with features that make your company
– more VISIBLE
– more ACCESSIBLE, and
– more INTERACTIVE
Engagement builds success. Here are some examples of affordable and effective features for building customer loyalty.
This is the “killer App” of Mobile Apps. Push Notifications are like SMS or Instant Messages but they are capable of appearing as full-color graphics. Otherwise known as Mobile Coupons, they’re a great way of reaching out to your customers with deals.
* Studies have shown that 100% of instant messages are opened and responded to within 60 minutes versus only 5% of emails and 1% of direct marketing material.