Mobile Website FACTS & BENEFITS:
Studies show that current mobile web-user experiences are overall horrible when it comes to viewing and navigating regular websites. Websites that have not been optimized for mobile viewing are too cluttered and negatively impact the visitor’s ability to locate information.
Traditional websites are designed to be viewed on a computer screen instead of a mobile device. This means that most regular websites are not compatible with mobile devices.
More and more people are using their mobile devices to access the Internet while on the go. In fact, one-third of the world’s population uses their mobile devices to perform Internet searches.
One-half of all Internet searches for LOCAL products and services are performed from mobile devices.
Gartner reports that approximately 96 million mobile searches performed in 2009 were by those looking for a “location –based” (LOCAL) service. This number is expected to grow to more than 526 million searches by 2012.
Mobile-friendly websites receive higher mobile search engine rankings.
Mobile-friendly websites have higher speed, making the visitor experience more pleasurable.
Makes it easier for “On the go” visitors to easily find your business and contact you with one-click calling, one-click email, and instant directions. This eliminates the need for your customers to take “extra steps” in order to contact or visit your business.
When users are successful in finding what they need while visiting a mobile website, they’re more likely to come back. When mobile users land on a website that is all distorted, they quickly exit and make a mental note never to return.
Have the advantage of coming up higher in search engine results for local searches performed on mobile devices. This means that when people search for your type of product or service using their mobile device, you can show up higher in the results just because you have a mobile website.
Gives you the advantage over your competitors; most of which are not even leveraging the powerful benefits of mobile marketing