6 MAJOR TEXT MESSAGE MARKETING BENEFITS (Local Marketing)
1) It’s Fast
The average time it takes your text message to reach your audience is just 7 seconds. With 90% of SMS text messages being read within 3 minutes of being delivered, you can market to your audience at lightning speed with SMS. The closest rival is email marketing, but SMS text messages have several distinct advantages, as you’ll see below.
2) It’s Flexible
Either send a handful of messages to a targeted group or send thousands of SMS to your entire list. Create a promotional message or a quick industry update. SMS services easily integrate into your other online marketing strategies.
3) It’s Hard to Ignore
SMS has a far higher open rate than email; it’s closest competitor. SMS text messages have a 100% delivery and a high open rate. Unlike email (which often lands in the spam folder) an SMS message is much more personal and physical. The phone vibrates, makes a sound, and is impossible to ignore. There’s no spam filtering and no competition alongside your message either.
4) It’s Effective
With SMS, you can expect more responses and sales with each message. In fact, 50% of people surveyed made a purchase from retailers after receiving a text message. Additionally, 33% of US mobile customers prefer offers via text message vs. the mobile web (apps, websites, etc.) Better still, mobile coupons receive 10 times higher redemption rates that print coupons and mobile ads perform 4-5 times better than online ads.
5) It’s Much Easier
Due to the 160 character limits, your SMS messages don’t need hours of crafting. As long as you remain clear and concise – and you provide your audience with a targeted deal, you can expect a positive response in return.
6) It’s has Low Competition
Despite the fact that 91% of adults have their mobile within arm’s reach, 24 hours a day, 7 days a week, most businesses are slow to adopt this relatively primitive technology for their marketing. This is good news for you, as there is less competition, on an extremely powerful platform.