Website Call to action TIPS,

 Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes right down to it, we usually want our site to be profitable. We want our customers to take some sort of action such as filling out a form, downloading an eBook, or making a purchase. In order to get your customers to act, it’s important to invite them to actually do something. In other words, you need an awesome call to action on your website and landing pages that they can’t refuse. I suggest some of these call to actions Tips to get you started in the right direction.

 

When writing a call to action, make sure your potential customers know exactly what they are supposed to do. Use language that conveys the message with crystal clear precision.This will Help the potential prospect  to proceed with your offer.

Relevant Offer

You may be offering a wide range of products and services at your company, but you want to make your call to action 100% relevant to the product or service you are advertising on your website, landing page, or ad. Keeping it relevant will make it simple for all your potential customers and lead to conversions.

call to action

Remember learning about action verbs in high school? Now is the perfect time to apply that knowledge and place one of those fancy action verbs on a button with a link. For example, “download,” “register,” “submit,”don’t miss out,,,, etc.

 

Search engine optimization is a vital part of any call to action. After all, you want to make sure people can actually find the landing page, website, or ad you are investing so much time and energy into.

 

While you may think you’ve come up with the most compelling call to action in the world, it is possible you may need to tweak it to get better results. You can test your landing page copy by using any number of popular website  programs. Consider running a few tests on your call to action to see what tactics are performing best.

For more information on online marketing strategies and creating solid calls to action, contact Imamlocal today. We would be happy to help you with any of your online marketing efforts.Image

Mobile Marketing …What to do Next…

 

So, you’re getting more widely versed in Mobile Marketing.  Maybe you have optimized your site, your email campaigns, or even created an app.  What do you do next? If you are targeting a mobile audience, consider integrating mobile couponing, SMS (text messaging), and/or QR codes into your mobile marketing mix.  These tactics are an excellent way to drive brand engagement, improve the ROI of your existing marketing campaigns, build your opt-in lists and actively remind customers of special events, sales, and deadlines.

Mobile Coupons and SMS Marketing

If these sound like good outcomes to you, read on to find out how to accomplish your goals with these exciting new marketing tools.  The way mobile couponing/SMS marketing works is through an on or off-line prompt which engages customers to text a message to a short code or shortened phone number set up specifically for SMS, also known as a ‘short code.’  More and more you will see prompts in places like malls, sporting events or TV commercials asking customers to text a message to a short code with the expectation of some outcome (a discount, entrance into a contest, weather updates, the list goes on).  The user will then receive an opt-in message to their phone, and once they have opted-in you can deliver marketing to their devices at any time!

You may be wondering what the differences between SMS and mobile couponing are.  For the most part, mobile couponing is a subset of SMS marketing.  Coupons are one thing that can be delivered through SMS, but there are many more items that can be conveyed through an SMS.  Consider:

• Invitations to events and event reminders
• Links to mobile apps, games or websites
• Links to maps
• News alerts and tips, or helpful feeds such as traffic and weather
• Payment notifications
• Contests and polls
• and much more!

Mobile coupons can also exist outside of SMS.  They can be delivered to mobile devices through apps, in-store advertising, QR codes, BlueTooth or WiFi, or email marketing.

There are some basics to Mobile Couponing that you don’t want to forget:

• Allow your mobile coupons to be redeemed both online and in-store.
• If you are using a bar code, only some can be scanned from a mobile device.  Make sure to include a promotional code as well so that a customer can enter it during online purchase, or a store attendant can use it if the bar code won’t read.
• Segment your messaging and track different copy or calls-to-action by using separate bar codes and promo codes in each marketing channel.
• Link to or include all your typical coupon items such as images, expiration dates, and terms and conditions.

Make sure you know the basics of SMS marketing before you embark.  For one thing, you will need a short code.  This is a 5 or 6 digit number used for texting.  It is shorter than an average telephone number.  There are a few different types of short codes that you can choose from, depending on your budget:

1. Shared short codes
2. Dedicated short codes
3. Premium short codes

Do some research to determine which is best for your needs.  Also, make sure to familiarize yourself with the MMA guidelines for SMS marketing.  Similar to CAN-SPAM, there are rules in place to regulate SMS marketing.  Customers must double opt-in, there are special instructions for handling HELP and STOP text messages, and you must link users to your terms and conditions.

QR Codes and Bar Code Marketing for Mobile Phones

You may have already seen QR codes but you didn’t know what they were.  They are popping up all over the place.  QR codes are square boxes with geometric patterns that can be recognized by mobile phones with cameras and appropriate software.  They can be found anywhere from a cereal box to a billboard or t-shirt.  The codes are free to generate, and once a mobile phone snaps a picture of one, they can generate any number of outcomes.  They could open a link to an article, a coupon, an app download page, a map, you name it!  They are quickly gaining in popularity due to their ease of use and the fun perceived in getting a surprise or immediate gain from a piece of advertising.

Some rules to live by when using QR codes in marketing:

1. Always include an SMS prompt and a URL in case the QR code is not scanned properly.

2. Test the code on multiple phones. If the code only works with certain QR readers, include their logos near the code to clue in the users about which reader is needed to make it work.

3. Include visual instructions for how to use the QR code and what will happen.

4. If the code prompts a download, explain the cost and provide an opt-out opportunity.

5. Target people when they have extra time. Some good suggestions for placement are public transportation (where there is a good signal), in lines, in fitting rooms, in bathrooms, in eating establishments, or while reading newspapers or magazines.

If you choose to integrate QR codes into your marketing, make sure to be creative.  This is an exciting new marketing channel and new ideas are popping up daily.  If you use more than one QR code in a single advertisement, make each one do something different.  Consider the options available.  They can send vCards, prompt events on mobile calendars, open a text conversation, open a web page, and much more.  Not only are they versatile in where they can direct your audience, they can also be placed virtually anywhere.  Keep your creative juices flowing when deciding how to present your QR code.  It can be the back of your business card, it can be blown up to great proportions on a billboard, worn on an article of clothing, and much more.

Text marketing VS. Email Marketing

 

As with Email Marketing, Text Marketing is built around the concept of consumers “opting in” to a list to receive information via text to their phone. The consumer opts in simply by texting a keyword to a designated short code phone number. The consumer’s mobile phone number is then captured in a database that you control. This is very similar to email marketing programs like Constant Contact, which allow you to build email databases and communicate via email on demand. A key difference is that where only about 8% of commercial emails are opened, a whopping 97% of all text messages are opened. This a distinct marketing and communication advantage. Another key advantage with Text Marketing is that your recipients see your message almost instantly. Send a text blast to your list at 3:00, and you could have people walking in your door with a virtual coupon by 3:10. http://www.imamlocal.com

Local Marketing

6 MAJOR TEXT MESSAGE MARKETING BENEFITS (Local Marketing)

1) It’s Fast

The average time it takes your text message to reach your audience is just 7 seconds. With 90% of SMS text messages being read within 3 minutes of being delivered, you can market to your audience at lightning speed with SMS. The closest rival is email marketing, but SMS text messages have several distinct advantages, as you’ll see below.

2) It’s Flexible

Either send a handful of messages to a targeted group or send thousands of SMS to your entire list. Create a promotional message or a quick industry update. SMS services easily integrate into your other online marketing strategies.

3) It’s Hard to Ignore

SMS has a far higher open rate than email; it’s closest competitor. SMS text messages have a 100% delivery and a high open rate. Unlike email (which often lands in the spam folder) an SMS message is much more personal and physical. The phone vibrates, makes a sound, and is impossible to ignore. There’s no spam filtering and no competition alongside your message either.

4) It’s Effective

With SMS, you can expect more responses and sales with each message. In fact, 50% of people surveyed made a purchase from retailers after receiving a text message. Additionally, 33% of US mobile customers prefer offers via text message vs. the mobile web (apps, websites, etc.) Better still, mobile coupons receive 10 times higher redemption rates that print coupons and mobile ads perform 4-5 times better than online ads.

5) It’s Much Easier

Due to the 160 character limits, your SMS messages don’t need hours of crafting. As long as you remain clear and concise – and you provide your audience with a targeted deal, you can expect a positive response in return.

6) It’s has Low Competition

Despite the fact that 91% of adults have their mobile within arm’s reach, 24 hours a day, 7 days a week, most businesses are slow to adopt this relatively primitive technology for their marketing. This is good news for you, as there is less competition, on an extremely powerful platform.

S…E….O for your Business,

Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.

Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.

Consider keyword density

In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content. So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.

Content should sound natural

Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.

How much is too much?

But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.

When is keyword placement most effective?

Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.

That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.

Basic internet search marketing strategies for local businesses?

What are some of the benefits of basic internet search marketing strategies for local businesses?

Basic internet search marketing strategies for local businesses done right, will help every business easily brand itself across multiple platforms.  For example, internet search marketing for local businesses allows a company the opportunity to brand itself as an authority with the strategic use of targeted keywords.  In order for your business to be perceived as a brand associated with a specific concept, product or service, you have to pay attention to the keywords you select.  

When you want to drive targeted traffic to your business website, you need to do several things in order to gain the trust of search engines and your customers. 

Here’s a few basic internet marketing strategies that every small business should be doing right now to get ahead of your competition . . .

  • Business Blogging – Every business should have a blog! If you can talk to your customer about your business then you can write a blog post, period – you have NO EXCUSE! Use your blog to focus on “quality” content that actually is helpful and post regularly – think like a customer! I recommend at least 2 articles per week and focus on long tail keywords that are specific to your industry and your local area. Ex: San Antonio Texas Real Estate Listings
  • Local Business Directories – Submitting your website and building profiles on different local business directories that are optimized with the right mix of keywords, videos, pics that will paint the business in the best possible light is very effective.
  • Social Networks – Claiming your business page, creating unique content, participating in industry conversations, and posting (linking to your blog posts) regularly on BIG social networks like Facebook, Google Places, Twitter, LinkedIn, Pinterest, YouTube, etc… 
  • Repeat and Rinse – Be consistent . . . do all of these things above a minimum every 3 days or every other day for the best results. The more you do the faster you’ll get results!

By starting this type of basic internet search marketing strategy and being consistent for a minimum of 3 months, this will give your local business a BOOST in traffic it deserves!

If you need help with any of the basic internet marketing strategies shown above or you just want to go beyond the “basics” please Contact http://www.imamlocal.com – We’re your local search marketing experts that will get the results you need in record breaking time, guaranteed!

Traffic Building: Facebook And Twitter

Traffic Building: Facebook And Twitter

  • Create Facebook Fan Page and Twitter account – you need to make sure that you have Twitter and Facebook Fan Page first. You can name your Facebook and twitter account after your business name, or any desired name that you go by (just make sure to stick with it!). In creating an account, you should make sure to provide the important details regarding your personal / company and the products or services you are offering.Side note: A Facebook and Facebook Fan Page are different. You will want a fan page so that you can see statistics on your page as well as have the ability to have unlimited fans (as opposed to a normal Facebook account which has no stats and limits your friend count).
  • Invite Friends – once you already have the account, you need to start inviting friends. You can start from your friends and tell your friends to invite their friends too. You should make sure to invite friends that are on your target market list. If your products are for adults, then you need to make sure that you invited a lot of adults. Basically, there are two basic types of “friends” or “fans”, and that’s either random friends, or targeted friends.You can aim to have high numbers of friends but risk having low participation rates (due to the lack of real interest in your subject), or you can aim to get more targeted friends (the ones who truly benefit from what you have to offer, thus getting more active friends).In the beginning, it’s okay to have random friends just to get your numbers up, but later on you will definitely want to have targeted friends to maximize your ROI (Return Of Investment) and avoid wasting time and effort on random people who are not really interested. See Step 4, for more info on targeted friends.
  • Find time to communicate – you also need to find time to communicate with your Facebook and Twitter friends. This way, they can ask some questions regarding the product or service that you are offering. If they have something that they want to know, they don’t need to wait for a long reply. Through communications, you can also share some facts regarding your business.
  • Focus on your target audience – make sure that you always focus on your target audience. You can invite and communicate with all of them when you have the time. Also, knowing your target audience will save you time in the long run, so that you can invest more into people who truly care. It is better to have a few “best friends” or “targeted friends” than to have many friends who don’t really care!
  • Create blogs, posts and / or videos on your social media sites – by creating blogs, posts and videos on your account, you can attract more possible customers. They will be tempted to check your account because of the advertisements and wall posts that you are creating (as long as your advertisements are targeted for them and truly helps them).
    Now there’s a difference between creating content, and creating “real” content. What I mean is make sure you create great content to help your target audience, and avoid “fluff” as much as possible! In doing so you are doing everyone a favor and remember, quality over quantity!
  • Make sure to have an organized website (and Facebook / Twitter) – people are not interested with sites that require them to make so many clicks. They need an instant answer to all of their questions. Once they enter your site, you need to make sure that with just one click, they will already know your business and the products or services that you offer.

If you can follow these simple tips, then you are sure to build traffic to your Facebook and Twitter accounts. You will surely get the attention of the people around you and in other social networking sites. You can then expect higher traffic to your Twitter and Facebook accounts. This is the fastest and easiest way of advertising your business on the internet!